Privacy Policy

At Yeese and its affiliated entities, we are committed to providing you with clear information and meaningful control over how your personal information is collected and used.

This Privacy Policy describes how Yeese (“the Site”, “we”, “us”, or “our”) collects, uses, discloses, and otherwise processes personal information when you visit or use our website at https://yeese.com, purchase our products, interact with our customer service, or otherwise communicate with us (collectively, the “Services”).

In this Privacy Policy, “personal information” means information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual, as defined under applicable data protection laws.

This Privacy Policy applies across the regions where we operate. In some cases, additional notices or region-specific terms may apply to certain products, services, or jurisdictions. Where applicable, such terms supplement this Privacy Policy.

Notice at Collection

This Notice is intended to provide you, at or before the point of collection, with an overview of:

  • the categories of personal information we collect,
  • the purposes for which the information is collected or used, and
  • your rights and choices under applicable privacy laws.

We encourage you to read this Privacy Policy in full to understand our practices in greater detail.

Categories of Personal Information We Collect

We may collect the following categories of personal information:

  • Contact and registration information
  • Order and transaction information
  • Records of purchases and services requested
  • Customer service communications
  • Internet and network activity information
  • Online identifiers such as cookies and similar technologies
  • Inferences reflecting preferences and interests
Purposes of Collection and Use

We collect and use personal information for the following purposes:

  • Providing and fulfilling products and services
  • Processing payments, shipping orders, and managing returns
  • Responding to inquiries and providing customer support
  • Operating, maintaining, and improving our Services
  • Personalizing content and user experience
  • Marketing and promotional communications
  • Fraud prevention, security, and legal compliance

We retain personal information only for as long as necessary to fulfill these purposes, unless a longer retention period is required or permitted by law.

How We Collect Personal Information ，Information You Provide Directly to Us

You may provide personal information when you:

  • Place an order or make a purchase
  • Create or manage an account
  • Contact customer support
  • Subscribe to marketing communications

This information may include your name, email address, phone number, billing and shipping address, payment confirmation details, account credentials, and communications with us.

Information We Collect Automatically

When you access or use our Site, we may automatically collect:

  • IP address
  • Browser and device information
  • Pages viewed and interactions
  • Referring URLs
  • Cookies and similar tracking technologies
Information We Receive from Third Parties

We may receive personal information from third parties such as:

  • Shopify, which powers our e-commerce platform
  • Payment processors
  • Shipping and fulfillment providers
  • Analytics and advertising partners

All such information is handled in accordance with this Privacy Policy.

How We Use Personal Information

We use personal information to:

  • Provide and manage our Services
  • Communicate with you regarding orders, updates, or inquiries
  • Improve our products and customer experience
  • Conduct marketing and advertising activities
  • Detect and prevent fraud or misuse
  • Comply with legal and regulatory obligations
Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal information based on one or more of the following legal bases:

  • Performance of a contract (Article 6(1)(b) GDPR)
  • Compliance with legal obligations (Article 6(1)(c) GDPR)
  • Legitimate interests (Article 6(1)(f) GDPR), such as improving services, ensuring security, and marketing, where these interests are not overridden by your rights
  • Consent (Article 6(1)(a) GDPR), where required

You may withdraw your consent at any time.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Site, remember preferences, analyze usage, and support marketing activities.

You can manage cookies through your browser settings. Disabling cookies may affect certain Site functionality.

Our Site recognizes Global Privacy Control (GPC) signals where required by law.

For information on Shopify-related cookies, please refer to Shopify’s Cookie Policy.

How We Share Personal Information

We may share personal information with:

  • Service providers that support our business operations
  • Business and marketing partners, including Shopify
  • Affiliates within our corporate group
  • Authorities or legal entities where required by law
  • Third parties with your consent

We do not sell sensitive personal information without your consent.

Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so we can take appropriate action.

Data Security and Retention

We implement reasonable technical and organizational measures to protect personal information. However, no security system is completely foolproof.

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. Where required, we rely on appropriate safeguards, such as Standard Contractual Clauses, to protect your information.

Your Rights and Choices

Depending on your location, you may have the right to:

  • Access your personal information
  • Request correction or deletion
  • Request data portability
  • Object to or restrict processing
  • Opt out of certain marketing or targeted advertising
  • Withdraw consent

We will not discriminate against you for exercising your rights. We may need to verify your identity before responding to a request.

Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your rights under applicable data protection laws, please contact us:

Yeese (trade name), operated by Lapamax GmbH, with its registered address at Herrenstraße 14, 76133 Karlsruhe, Germany. You may contact us by email at info@yeese.com . VAT Number: DE360528041.

For the purposes of applicable data protection laws, and unless otherwise stated, Yeese (Lapamax GmbH) is the data controller of your personal information.